Logo Update
Topic: Freelance Project
Client: Project 90 Soccer Training
Ask: Updated badged logo to be used on youth soccer jerseys to promote the team.
Delivered: Two final badge designs, each with light and dark variations, and mockup examples of complete jersey kits.
Timeline: One week
Brief Overview
Process
PHASE ONE: UNDERSTAND & IDEATE
Research the company to get familiar with their industry and collect youth soccer badge examples.
Meet with client to understand the purpose, distribution format, preferences, and content needs.
Sketch out initial ideas before moving into Figma.
Create initial design styles including varied fonts and shapes. Examples of initial designs below.
Client’s Original Logo
PHASE TWO: COLLABORATE
Present ideas to the client and receive feedback based on their top two.
Iterate on top two designs, adding detail and color.
PHASE THREE: DELIVER
Finalize designs in desired vector format for seamless send off to jersey supplier.
Create potential jersey kit combinations and add logos for client’s easy analysis.
Gather and organize complete documentation and email to client.
